Start to end help for those who have an idea and need help articulating, designing and bringing it to the world.
You may have seen my work here:
Together, I will take you through my full branding and strategy process that I’ve created based on my years of professional experience and formal business, psychology and digital media education from Harvard that I now use to build and implement every new business idea I have or that my clients come to me with.
By the end of this intensive, you will have a brand and business presence you know, are confident in, and ready to share with the world.
Clarity for you and your team with a high-level understanding of your brand’s purpose, offerings, and competitive advantage.
Articulate why your brand exists, the overarching goal it strives to achieve, and the fundamental beliefs and principles that guide your actions and decisions.
Have a detailed profile of the individuals or businesses your brand aims to serve, including their demographic characteristics, psychographics, behaviors, preferences, pain points, and goals
Define and showcase the visual elements that make up your brand’s unique look and feel, including your logo, color palette, typography, and imagery style.
Define the personality, tone, and style of your brand’s communication across all channels with examples and reference material.
A custom website you are proud of and ready to share that reflects your brand’s ethos, look and voice to attract your target audience.
Set up your email list with and outline the strategies, guidelines, and best practices for your brand’s email communications.
Define your social media goals, priority platforms, content pillars, and guidelines for creating and scheduling posts that align with your brand.
Define your approach to guiding customers through your sales funnel, your digital and traditional marketing tactics, media landscape, and content positioning.
Pre-launch strategy, tactics, and a timeline you can implement with ready-made visuals to share your new venture and presence with the world.
I am a cum laude graduate of Harvard University where I studied business, psychology, and digital media, and am deeply passionate about the intersection of all three.
How we will take your idea from barely-baked to fully baked and ready to serve.
In the first two weeks, we’ll lay the foundation for your brand by defining your brand basics, ethos, and audience. We’ll start with a kickoff call to align on your goals and vision, business summary, founding story, problem/solution, and offer/service descriptions. From there, we’ll explore your brand’s purpose, vision, mission, unique value proposition, and core values, and then define your target audience characteristics, market segments, and buyer personas.
Laying a strong foundation in the first two weeks sets the stage for all the work ahead to make sure that every aspect of your brand we develop is aligned to your offer, values, and audience.
By taking the time to define your brand basics, ethos, and audience upfront, we create a brand that is original and differentiated to drive meaningful connections and results.
In weeks three and four, we’ll bring your brand to life with a distinctive visual identity and voice. We’ll develop your logo, color palette, font selection, and image curation, create essential brand collateral, and define your unique tone and style of communication.
Developing a distinct and cohesive brand look and voice is important for creating a strong and lasting impression on your target audience.
By investing in these elements upfront, you can build recognition, trust, and connection with your ideal customers while differentiating yourself in your market.
Once we’ve established your brand’s look and feel, we’ll spend weeks 5 through 8 building out your website and online presence. This includes designing and building your website, writing your web copy, setting up and refining your email marketing strategies, and creating a strategy for your social media.
Having a professional and effective website, email strategy, and social media presence is essential for reaching and engaging your target audience.
By creating these assets in alignment with your brand identity and goals, you can establish credibility, build trust, and drive meaningful interactions and business results online.
In weeks 9 & 10, we’ll develop a sales and marketing strategy to drive brand awareness, engagement, and conversions. This will include creating a targeted sales funnel, identifying the most effective marketing tactics, and developing an SEO and SEM strategy to increase your online visibility and reach. We’ll also map out your customer journey and create a PR strategy to build buzz and credibility around your brand launch.
By aligning your marketing tactics with your target audience’s needs and preferences, and leveraging the right channels and messages at the right time, we can attract, convert, and retain more of your ideal customers, and establish a strong and profitable brand presence in your market.
In the final weeks of our intensive, we’ll focus on developing and executing a launch strategy to generate buzz, drive traffic, and maximize the impact of your brand (or rebrand) debut. This will include creating a detailed pre-launch and post-launch plan, developing eye-catching launch visuals and messaging, and planning for a smooth and successful launch day execution.
By building anticipation, leveraging your network and channels, and delivering a memorable and impactful launch experience, we can establish a strong presence, attract your ideal customers, and lay the foundation for ongoing growth and success.