Brand Development Intensive
12 Weeks, 1:1 Full Brand Development and Strategy for Small Businesses
Start to end help for those who have an idea and need help articulating, designing and bringing it to the world.
You may have seen my work here:
Create a Brand you're Proud of
Together, I will take you through my full branding and strategy process that I’ve created based on my years of professional experience and formal business, psychology and digital media education from Harvard that I now use to build and implement every new business idea I have or that my clients come to me with.
By the end of this intensive, you will have a brand and business presence you know, are confident in, and ready to share with the world.
In only 12 weeks, you will have accomplished the following:
Brand Basics
Clarity for you and your team with a high-level understanding of your brand’s purpose, offerings, and competitive advantage.
Brand Ethos
Articulate why your brand exists, the overarching goal it strives to achieve, and the fundamental beliefs and principles that guide your actions and decisions.
Brand Audience
Have a detailed profile of the individuals or businesses your brand aims to serve, including their demographic characteristics, psychographics, behaviors, preferences, pain points, and goals
Brand Look
Define and showcase the visual elements that make up your brand’s unique look and feel, including your logo, color palette, typography, and imagery style.
Brand Voice
Define the personality, tone, and style of your brand’s communication across all channels with examples and reference material.
Website & Online Presence
A custom website you are proud of and ready to share that reflects your brand’s ethos, look and voice to attract your target audience.
Email Strategy
Set up your email list with and outline the strategies, guidelines, and best practices for your brand’s email communications.
Social Media Strategy
Define your social media goals, priority platforms, content pillars, and guidelines for creating and scheduling posts that align with your brand.
Sales & Marketing
Define your approach to guiding customers through your sales funnel, your digital and traditional marketing tactics, media landscape, and content positioning.
Launch Strategy
Pre-launch strategy, tactics, and a timeline you can implement with ready-made visuals to share your new venture and presence with the world.
Meet Becca
Together, we will create a brand and business that represents your offer proudly to the world.
I am a cum laude graduate of Harvard University where I studied business, psychology, and digital media, and am deeply passionate about the intersection of all three.
The game plan
How we will take your idea from barely-baked to fully baked and ready to serve.
Kickoff, Brand Basics, Brand Ethos, and Audience
In the first two weeks, we’ll lay the foundation for your brand by defining your brand basics, ethos, and audience. We’ll start with a kickoff call to align on your goals and vision, business summary, founding story, problem/solution, and offer/service descriptions. From there, we’ll explore your brand’s purpose, vision, mission, unique value proposition, and core values, and then define your target audience characteristics, market segments, and buyer personas.
Deliverables
Brand Basics
- Business Summary
- Founding Story
- Problem/Solution
- Service List and Descriptions
Brand Ethos
- Purpose
- Mission
- Vision
- Unique Value Proposition
Brand Audience
- Audience Characteristics
- Market Segmentation
- Customer Before/After
- Customer Demographics
- Customer Psychographics
- Customer Motivations
- Customer Pain Points
- Communication Preferences
- Marketing and Engagement Strategies
Why is this important?
Laying a strong foundation in the first two weeks sets the stage for all the work ahead to make sure that every aspect of your brand we develop is aligned to your offer, values, and audience.
By taking the time to define your brand basics, ethos, and audience upfront, we create a brand that is original and differentiated to drive meaningful connections and results.
Brand Look and Voice
In weeks three and four, we’ll bring your brand to life with a distinctive visual identity and voice. We’ll develop your logo, color palette, font selection, and image curation, create essential brand collateral, and define your unique tone and style of communication.
Deliverables
Brand Look
- Logo
- Color Palette
- Tone Sheet
- Font Selection
- Font Heirarchy
- Image Curation
- Brand Collateral
- Brand Guidelines
Brand Voice
- Brand Voice
- Voice Chart
- Correct/Incorrect Voice Example
Why is this important?
Developing a distinct and cohesive brand look and voice is important for creating a strong and lasting impression on your target audience.
By investing in these elements upfront, you can build recognition, trust, and connection with your ideal customers while differentiating yourself in your market.
Website, Email & Brand Social
Once we’ve established your brand’s look and feel, we’ll spend weeks 5 through 8 building out your website and online presence. This includes designing and building your website, writing your web copy, setting up and refining your email marketing strategies, and creating a strategy for your social media.
Deliverables
Website
- Homepage
- About Page
- Services Page
- Blog
- Contact Page
Email Marketing
- Email Service Provider Set-Up
- Email Marketing Template
- Basic Email Lifecycle Implementation
Brand Social
- Social Media Goals
- Priority Platforms
- Example Feed
- Content Pillars
- Targeted Holiday Calendar
Why is this important?
Having a professional and effective website, email strategy, and social media presence is essential for reaching and engaging your target audience.
By creating these assets in alignment with your brand identity and goals, you can establish credibility, build trust, and drive meaningful interactions and business results online.
Sales & Marketing Strategy
In weeks 9 & 10, we’ll develop a sales and marketing strategy to drive brand awareness, engagement, and conversions. This will include creating a targeted sales funnel, identifying the most effective marketing tactics, and developing an SEO and SEM strategy to increase your online visibility and reach. We’ll also map out your customer journey and create a PR strategy to build buzz and credibility around your brand launch.
Deliverables
Sales & Marketing
- Sales Funnel
- Customer Journey Map
- Digital Marketing Tactics
- Traditional Marketing Tactics
- SEO Tactics & Strategy
- Media Landscape
- Media Content & Positioning Strategy
Why is this important?
By aligning your marketing tactics with your target audience’s needs and preferences, and leveraging the right channels and messages at the right time, we can attract, convert, and retain more of your ideal customers, and establish a strong and profitable brand presence in your market.
Launch Strategy
In the final weeks of our intensive, we’ll focus on developing and executing a launch strategy to generate buzz, drive traffic, and maximize the impact of your brand (or rebrand) debut. This will include creating a detailed pre-launch and post-launch plan, developing eye-catching launch visuals and messaging, and planning for a smooth and successful launch day execution.
Deliverables
Launch Strategy
- Two Week Launch Strategy
- Launch Day Visuals
Why is this important?
By building anticipation, leveraging your network and channels, and delivering a memorable and impactful launch experience, we can establish a strong presence, attract your ideal customers, and lay the foundation for ongoing growth and success.
